Strategic marketing can be divided into everything related to the real qualities продукту, та на те, що of a product and everything related to creating the right image of that product.
In practice, we see that one does not work without the other. Moreover, the perception of a product plays a more important role than what the product actually is. That’s why positioning is important when it matters:
Faced with the ineffectiveness of your marketing strategy and are looking for ways to fix it.
You are bringing your company to new markets or looking for a new customer segment.
At the stage of building a brand from scratch.
You are planning to launch a new product.
/ Choose a convenient format of work.
Якщо у вас немає часу на вивчення матеріалів, проведення дослідження ринку та пошук вигідного сегменту для позиціювання, замовте розробку позиціювання «під ключ».
Залиште ваші контактні дані та отримайте персоналізовану пропозицію.
Радий отримати ваш запит
Дякую! Ваш запит успішно надіслано!
Найближчим часом менеджер звʼяжеться з вами!
Jack Trout and Al Rice
The concept of positioning has forever changed the approach to strategic marketing and advertising.
The technique of finding and taking a free position in the minds of consumers is used by marketers all over the world.
Serhii Soloviov
Strategic marketing expert
For 16 years, I have been successfully helping businesses build effective marketing strategies.
To save you time, I have researched the main materials on positioning and created a brief overview in a format accessible even to beginners.
Along with the theory, you will get modern examples and my author’s model for creating effective positioning.
My goal is that by the end of the workshop you will have a working model for positioning your business.
/ Tools for building effective positioning:
Concentration of my 16 years of experience in marketing and the experience of prominent practitioners on the topic of positioning.
A Workbook containing a list of key questions, the answers to which will help you build an effective positioning.
A working version of the positioning that you can use immediately after the workshop.
Thank you Serhii for your knowledge of positioning — this is the most important and first thing to pay attention to when starting a business. The workshop is well thought out. It was easy to fill it out. Very good presentation of information. After the event, I received a boost of energy and inspiration to move forward.
The Positioning workshop is exactly the “magic wand” that everyone wants to find. But you also need to work on it )))
I’m working on the questions posed at the workshop on my own, and it’s already improving my performance. I now apply this knowledge when working with clients in mentoring.
Thank you.
A very useful workshop to understand what your brand is about and how your brand should be seen and heard by potential customers, partners, and users. At this workshop, I was able to formulate the positioning of the product we are bringing to the market, which is clear that this positioning needs to be refined and tested, but I already have an understanding of how to create it.
Another benefit is that after the workshop, you will understand how to do it in practice.
So, when I delegate this to someone for outsourcing or within the company, I will understand what will be done and how it will be done.
Very interesting workshop. Under Serhii’s guidance, I managed to organize my thoughts and express my ideas in the text. Positioning is the key, because you need to understand what you offer and be able to communicate it effectively to the outside world. At Serhii’s workshop, the complex becomes simple and understandable.
What attracts me personally is the fundamental scientific approach. A lot of theoretical and practical material has been reviewed, structured and presented in the most effective way.
This workshop is really the quintessence of scientific theories and practical research. If I had come to the 4 key insights I got from the workshop on my own, I would have had to spend a lot of time. And loss of time, if you ask me, is loss of money.
I also liked the format itself. Despite the fact that the workshop lasted 3.5 hours, the style of presentation, interactivity, and individual analysis did not allow me to get tired or lose focus at all.
Thank you for the great work and benefit!
This workshop went in one breath! Interesting and practical information that you can apply later in your business!
Thank you very much for the training on Positioning. Already during the training, I received insights and understanding of how to change or emphasize the existing positioning. In 2-3 days after the training, we have already implemented changes at all levels: presentations, advertising, content, etc. With new positioning theses.
Thank you Serhii for your knowledge of positioning — this is the most important and first thing to pay attention to when starting a business. The workshop is well thought out. It was easy to fill it out. Very good presentation of information. After the event, I received a boost of energy and inspiration to move forward.
The Positioning workshop is exactly the “magic wand” that everyone wants to find. But you also need to work on it )))
I’m working on the questions posed at the workshop on my own, and it’s already improving my performance. I now apply this knowledge when working with clients in mentoring.
Thank you.
A very useful workshop to understand what your brand is about and how your brand should be seen and heard by potential customers, partners, and users. At this workshop, I was able to formulate the positioning of the product we are bringing to the market, which is clear that this positioning needs to be refined and tested, but I already have an understanding of how to create it.
Another benefit is that after the workshop, you will understand how to do it in practice.
So, when I delegate this to someone for outsourcing or within the company, I will understand what will be done and how it will be done.
Very interesting workshop. Under Serhii’s guidance, I managed to organize my thoughts and express my ideas in the text. Positioning is the key, because you need to understand what you offer and be able to communicate it effectively to the outside world. At Serhii’s workshop, the complex becomes simple and understandable.
What attracts me personally is the fundamental scientific approach. A lot of theoretical and practical material has been reviewed, structured and presented in the most effective way.
This workshop is really the quintessence of scientific theories and practical research. If I had come to the 4 key insights I got from the workshop on my own, I would have had to spend a lot of time. And loss of time, if you ask me, is loss of money.
I also liked the format itself. Despite the fact that the workshop lasted 3.5 hours, the style of presentation, interactivity, and individual analysis did not allow me to get tired or lose focus at all.
Thank you for the great work and benefit!
This workshop went in one breath! Interesting and practical information that you can apply later in your business!
Thank you very much for the training on Positioning. Already during the training, I received insights and understanding of how to change or emphasize the existing positioning. In 2-3 days after the training, we have already implemented changes at all levels: presentations, advertising, content, etc. With new positioning theses.
I have designed this workshop primarily for business owners who want to clearly distinguish their business from the competition. But the workshop will also be of interest to marketers, product managers, and other professionals.
It’s not necessary, but you can come to the workshop with a list of your main competitors and hypotheses about what positioning they use. We will work out the rest together at the workshop.
The workshop is structured so that we have time to analyze the positioning from each participant.
The video course is currently under development. Therefore, in order not to waste time, sign up for a group or individual workshop in a format convenient for you. However, there are no plans to limit access by time.
Yes, of course! The workshop is available to all participants from Ukraine and Europe in an online format. Find out about the schedule or choose your date and time by simply filling out an application on the website!
A group workshop brings together 8-10 participants from different companies. For 4 hours, we work together to create working versions of your positioning and the positioning of other participants. An individual workshop is attended only by participants from your company. Therefore, we can only work in depth on your positioning within 4 hours.
For those who want to delegate the development of positioning, there is such a service. Together with the Solve Marketing team, I will research your competitors, study the market, and identify the key advantages of your business. As a result, you get options for positioning your business, which we will discuss and choose the best one.
Together with my team, I have already developed positioning for dozens of different businesses. The main criterion of success for me is if clients sincerely accept this positioning and use it constantly. I do not impose my opinion, but only help you find the option that you have already subconsciously chosen. My job is to lead you to it, make sure it’s unique, and summarize it in a short phrase. This is turnkey positioning development.
